Amir Kassaei believes that creating a category for unreleased work is not the right way to deal with the scam issue. There's a need to make youngsters understand their role and the job an advertising agency has to do, he explains, in conversation with Campaign India on the sidelines of Goafest 2013.
Kassaei also tells us about the way his role has evolved at the helm of creative across DDB offices, how digital has manifested itself as infrastructure to help DDB deliver to clients, and more.
Read the full interview in the issue of Campaign India dated 19 April 2013.
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