Radhika Joshi
Apr 05, 2013

VIDEO: Goafest 2013 - What agencies want!

While the Advertising Conclave explored what clients expect from agency partners, Campaign India asked adlanders for their wish list from clients

As Goafest 2013 kicked off with the Advertising Conclave on 4 April on the theme ‘Time to listen’, clients took centre stage to air expectations from agency partners.

Campaign India asked adlanders for their expectations from clients. If there is a wish list, what’s on it?
The first video (above) features McCann WorldGroup’s Prasoon Joshi, IPG Mediabrands’ Shashi Sinha, BBH India’s Patha Sinha, Madison World’s Lara Balsara and JWT India’s Senthil Kumar.

Watch what DDB Mudra Group’s Madhukar Kamath, ad2c’s Madan Sanglikar, Aegis Media’s Ashish Bhasin and Draftfcb-Ulka’s KS Chakravarthy expect from clients in the second video here:
 

Source:
Campaign India

Related Articles

Just Published

5 hours ago

Cannes Lions 2025 rocked by multiple controversies ...

A week after the festival closed, São Paulo-based DM9, part of the DDB network, withdrew three award-winning campaigns. Meanwhile, LePub’s New Balance case is under fire for unverifiable claims, and a Budweiser campaign by Africa Creative is facing criticism for skirting music licensing rules.

8 hours ago

Folding logos into logos isn’t leadership

Glassbox Ventures’ founder and CEO instead equates it to a delay dressed as design.

8 hours ago

When wedding cash gets replaced by old phones

Cashify’s ‘Phone Wala Shagun’ campaign turns baraat bling into smartphone slingshots—flipping rituals to spotlight resale as modern value.