Vi has unveiled a 360-degree campaign titled #SpeedSeBadho. Conceptualised by Ogilvy, it encourages mobile users to thrive in a digital society. Building on the benefits of Vi's 4G powered by GIGAnet, the campaign is led by a series of ads, which showcase the emotional aspect of customers who are not threatened by slow internet.
In addition to the three TVCs, the brand has planned other engagements which will draw audience participation on digital, in a phased manner, to highlight the advantages of GIGAnet.
Avneesh Khosla, chief marketing officer, Vi, said, “Telecom services are a lifeline for millions of Indians and a catalyst for many of us to thrive and build a better tomorrow – rediscover our passions, learn new skills – as well as build new business models. Today Indians are looking for ways and means to achieve their ambitions and get ahead in life. Vi helps Indians thrive today and tomorrow by designing meaningful solutions that fulfil their needs and unlock endless possibilities. The campaign #SpeedSeBadho is our attempt to narrate these passionate stories, which are backed by Vi’s fastest 4G. Our digital-focused communication reiterates how Vi’s fastest 4G, verified by Ookla, has helped customers to thrive and move ahead in life.”
Kiran Antony, CCO, Ogilvy South, said, “Today everyone is continuously working towards bettering multiple aspects of their professional and personal life. Whether it’s about upskilling or starting a new business on social media, the speed of the network is the most critical factor. Through the #SpeedSeBadho campaign, we wanted to capture instances of people thriving using tongue twisters as an audio device.”
The campaign will be live across TV, OOH and digital.