Campaign Staff
Oct 04, 2019

TikTok encourages users to share quirky videos

Watch the film conceptualised by We Are Social here

TikTok puts a fun spin on everyday life with a series of creator-focused spots.
 
The campaign follows series of TikTok content creators, including magician Amardeep, farmer chris Franklin and professional mermaid Grace, as they talk through their fun-filled lives.
 
This comes alongside an in-app hashtag challenge, #SoTikTok, which encourages users to share videos of their quirky skits and skills.
 
All 10 clips will be appearing across online publishers and on social media platforms such as Twitter, Facebook, Instagram and Snapchat, as well as TikTok’s social channels.
 
The work was written by Manu Fleitas and Samantha Wood, art directed by Alex Allmeida and Clare Ferguson, and directed by Brother Film Co through We Are Social.
Source:
Campaign India

Related Articles

Just Published

Premium
Blog: Old Salman is the new face of Pepsi
Premium
2 hours ago

Blog: Old Salman is the new face of Pepsi

The new ambassador is also controversial and kind of contra-intuitive as a choice

Premium
Ad veteran Ramesh Narayan inducted into the high-powered government panel
Premium
5 hours ago

Ad veteran Ramesh Narayan inducted into the ...

The panel led by former chief election commissioner, OP Rawat, will monitor government advertising expenditure

Premium
Inside the fabulously frenetic mind of BBDO's David Lubars
Premium
5 hours ago

Inside the fabulously frenetic mind of BBDO's David ...

The global creative leader has been at BBDO for 15 years - and he still has much more to do.

Premium
Digital ad spends in India to overtake print media in 2020: Magna
Premium
5 hours ago

Digital ad spends in India to overtake print media ...

In India digital media is expected to grow in excess of 25 percent compared to a three percent growth for print