The knowledge seminars at Goafest had an eclectic line-up of speakers, who have been able to trigger our advertising minds to think beyond regular advertising
The author explains why marketers will have to re-look their media strategy for the country to bring more effectiveness.
As the world's largest advertising festival kicks off in France today, every country is looking at its own performance on the world's biggest advertising stage.
The author states reasons why rural Nepal could be the next big thing for marketers
The author talks about a unique promotion that could give the print media a much needed booster shot
In a monthly column about advertising in Nepal, the author looks at advertising trends in the Himalayan nation
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