'The psychological ownership of your brand has shifted': Campaign India Webinar

Kiran Khalap hosted a Webinar last week to decipher who owns the brand

Apr 30, 2019 04:42:00 AM | Video | Campaign India Team

Kiran Khalap, MD and co-founder, chlorophyll hosted a Webinar on 24 April through which he looked to answer the question - who owns the brand.
Tune into the video above to learn whether its consumers, shareholders, activists or employees (current and past) who dictate what a brand does.