Taj Mahal revisits ‘Wah Ustad’ theme with santoor, strikes a chord on picturesque lake

Watch the ad film conceptualised by Ogilvy & Mather here

Oct 23, 2015 10:01:00 AM | Video | Campaign India Team

Brooke Bond Taj Mahal Tea from the house of Hindustan Unilever has launched an ad film on its popular ‘Wah Ustad’ theme. The film has been conceptualised by Ogilvy & Mather.
Filmed at a picturesque lake, it features santoor player (Rahul Sharma) on his houseboat, brewing a pot of tea. A young boy passing by on another houseboat asks how the instrument is played, pointing to Sharma’s santoor. Sipping his glass of steaming tea, the musician starts playing. The music draws several houseboats to his, some also chiming in with their own instruments. As with the original ad featuring percussionist Zakir Hussain, this one too ends with the audience appreciating the artiste with a ‘Wah Ustaad’, and him responding with a ‘Wah Taj’, crediting Taj Mahal tea.
Client: Hindustan Unilever 
Brand: Taj Mahal Tea
Creative agency: Ogilvy& Mather
NCD: Rajiv Rao
ECDs: Harshad Rajadhyaksha, Kainaz Karmakar
Senior creative director: Ramakrishnan Hariharan
NCD: Rajiv Rao
Senior VP: Abhik Santara
Client servicing director: Nikhil Mohan
Account director: Nayna Kotian
Account executive: Saket Gaba
Films: Ryan Williams
VP (planning): Vipasha Bhuptani
Planning director: Ravichandran Ramanujan
Production house: Hello Robot
Director (film): Paul Minor