Suzuki Motorcycle India rolled out a corporate campaign on 15 August. Titled ‘Apna way of life’, the campaign created by RK Swamy BBDO features Salman Khan and showcases Suzuki’s two wheeler portfolio. The ‘Apna way of life’ thought is adapted from Suzuki’s global philosophy ‘Suzuki’s way of life’.
The film opens with a man at a tea stall listening to cricket commentary on radio. With team India at a crucial juncture, the streets are empty. When Khan rides in on his Suzuki motorcycle, he is asked about his whereabouts over the past few days. Khan says he had gone on a 'great Indian ride'. The film captures through his ride colourful and emotional slices of life in urban and rural India, demonstrating how Suzuki two wheelers touch the lives of people everywhere. As the film draws to an end, India is shown winning the match and the crowd comes on to the street in celebration on their Suzukis, waving the tricolour. Khan says, ‘Hamare har rang mein shamil hain - Apna Suzuki, apna way of life’ (Suzuki: In our every colour; our way of life).
Anu Anamika, national head -marketing, Suzki Motorcyle India, said, “The campaign has been conceptualised keeping in mind the essence of the Indian way of life, be it at home, with friends or our common passions as a country. The TVC traverses rural and urban landscapes and brings home the presence of Suzuki two wheelers as an integral part of people’s lives. The Indian audience connects with Salman on a personal level. As the narrator of the story, he brings together the many colours of Indian life and Suzuki’s presence in each of those moments.”
Ankur Suman, senior brand design director, RK Swamy BBDO, added, “The campaign is ideated keeping in mind the promotion of the overall brand Suzuki and the theme Apna way of life. We worked on incorporating Suzuki motorcycles, scooters and the legendary Hayabusa to create a kaleidoscope of episodes. The objective was to depict the coming together of a range of Indian emotions and day-to-day events with the range of Suzuki two wheelers.”
Client: Suzuki Motorcyle India
Agency: RK Swamy BBDO
Creative : Ankur Suman and Ajmer Pratap Singh
Servicing : Ajit Shah, Sunil Kukreti, Varun Sinha and Manali Goel
Planning : Arnab Datta Chaudhuri
Production house: Firecracker Entertainment