Star Sports has launched a film to announce the launch of its dedicated Kannada sports channel.
Karnataka as a region, has shown very distinctive viewing habits and an affinity to differentiated language content will help bring Kannadiga sports fans closer to their favourite sports.
The promo campaign stays true to the essence of the Kannadiga culture. The film focuses on watching 'our sport in our language', and the determination and never say die attitude of a kannadiga.
A Star India spokesperson said, “Sports is more engaging, enjoyable and thrilling, when it is watched in a language one speaks. Our strong presence in Karnataka has helped us understand how Kannadiga sports fans like to consume sports content. Kannadigas possess an inherent sporting quality of resilience and an undying desire to always win.”