Campaign India Team
Sep 28, 2023

Pakistani fan now looking for salvation as Star Sports brings back 'Mauka'

Watch the film here

Star Sports, the official broadcaster of the ICC Men's ODI World Cup, has brought back its 'mauka mauka' idea to build excitement ahead of the India-Pakistan match.
 
In this film, the protagonist from the previous campaigns returns, albeit as a ghost. He's depressed while watching Indian all-rounder Ravindra Jadeja practice. In a conversation with Indian fans he reveals that he will only attain salvation when Pakistan finally beats India in a World Cup. 
 
The film was rolled out on 27 September and is an extension of the campaign which was released in 2015 ahead of the India-Pakistan World Cup game.

 
Source:
Campaign India

Related Articles

Just Published

12 hours ago

Parle retains top spot as India’s most chosen ...

Britannia clinches OOH leadership hat-trick, as per the Worldpanel Brand Footprint India 2025 report.

12 hours ago

AI makes space for risk — if creatives dare take it

Landor’s global chief creative officer Teemu Suviala argues efficiency should fuel experimentation, not sameness, as advertising wrestles with AI, data obsession and risk aversion.

15 hours ago

Asia can’t win globally if it doesn’t back itself ...

Asia has the creative firepower, the campaigns, the awards. What’s missing, David Guerrero writes, is seeing, decoding, and defending each other across markets.