Campaign India Team
Jan 23, 2023

Star Sports prepares to make history with the women in blue

Watch the film conceptualised by the in-house team here

Star Sports, the official broadcaster of the ICC Women’s T20 World Cup 2023, has rolled out a campaign that recognises the presence of women cricketers, as a promo for the upcoming tournament. 
 
Conceptualised by the in-house team at Disney Star, the film showcases a lady in a sports shop buying a jersey. She asks the shopkeeper to show her a jersey with the name 'Sharma' on it. The shopkeeper brings forth a Rohit Sharma jersey. However, the lady tells him that she wants the other Sharma's jersey. The shopkeeper then tells the lady that maybe she doesn't know much about cricket. In response to the shopkeeper's remark, she tells him that maybe he isn't that aware about Indian cricket and shows him the photo of the Indian cricketer Deepti Sharma. The film ends with highlighting how Star Sports aims to create not just his-tory but her-story with the women in blue.   
 
Sanjog Gupta, head – sports, Disney Star, said, "We are deeply committed to growing fandom for women's Cricket and are excited to host the ICC T20 World Cup in South Africa on the Star Sports Network and Disney+ Hotstar. The last T20 World Cup in Australia in 2020 saw the women in blue missing out on the title in an epic finale. As Team India embarks on this journey towards world glory, we hope that cricket fans across the country and the world will support their endeavour to rewrite his-tory as ‘herstory’. The growing recognition and appeal of the women in blue have a transformational capacity which transcends sport with the potential to inspire millions of girls (and boys). And we believe this event will provide a strong impetus in elevating that chorus of support for Harmanpreet and her team.”
 

 

Source:
Campaign India

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