Campaign India Team
Oct 15, 2015

Standard switches fuel a 'young energy' party

Watch the ad film conceptualised by Mullen Lintas here

Electrical switches brand Standard (from Havells) has rolled out a second TVC featuring brand ambassador Alia Bhatt. The three-film campaign has been conceptualised by Mullen Lintas. 
 
In the film, we see Alia Bhatt getting in touch with someone to have a party that night. The recipient agrees, and is told the DJ's identity is a surprise. The party is hosted at Bhatt's house. The guests dance away, as a disco-like feel is created with the lighting by toggling Standard switches. Bhatt says, “Young energy demands more. Standard. Built for young energy”, before the brand’s switches are showcased briefly.  
 
Credits
 
Client: Standard  (Havells)
Creative agency: Mullen Lintas 
Source:
Campaign India