Electrical switches brand Standard (from Havells) has rolled out a second TVC featuring brand ambassador Alia Bhatt. The three-film campaign has been conceptualised by Mullen Lintas.
In the film, we see Alia Bhatt getting in touch with someone to have a party that night. The recipient agrees, and is told the DJ's identity is a surprise. The party is hosted at Bhatt's house. The guests dance away, as a disco-like feel is created with the lighting by toggling Standard switches. Bhatt says, “Young energy demands more. Standard. Built for young energy”, before the brand’s switches are showcased briefly.
Client: Standard (Havells)
Creative agency: Mullen Lintas