South Indian Bank has rolled out a campaign titled ‘Trust meets Tech since 1929’, to celebrate 94 years of its existence. The film aims to create brand awareness across India and communicate its strengths of being a trustworthy, digital bank that caters to all demographic profiles.
The film begins with a man geering up for a race in his sports car. As he gets ready, he remembers how his father would wish him luck before he went on in his toy car as a child. As he wins the race, the voice over suggests the metaphor, which implies that South Indian Bank uses technology and blends it with its ethos of legacy and trust.
Azmat Habibulla, chief marketing officer, South Indian Bank, said, “At South Indian Bank, we wish to endear ourselves to India’s younger audiences and enable our loyal customers to embrace new technologies. We want to become the preferred banker to India’s youth on the back of our digital and tech-savvy operations and the trust instilled in us by our millions of customers and generations of families, over nine decades. Since we originated from India’s Southern parts, we are renowned across the region. We aspire to move beyond our traditional bastions and make ourselves more popular across India. Our PAN India brand campaign with a digital focus will centre on our key attributes of trust and technology.’’
The campaign has been released in multiple languages across India.