Campaign India Team
Jun 29, 2023

Sony Sports Network gets Bobby Lashley to solve a creative team's brief

Watch the film conceptualised in-house here

Sony Sports Network has rolled a promo for WWE, which it broadcasts across its channels.
 
Titled, #MazaaMatlabWWE, the film showcases a company's boss and the creative team in a conference room. The creative team gives the business heads and the clients a presentation on the brief they provided them.
 
However, the boss wanted something out of the box and outlandish. He tells the creative team that the idea doesn't stand out and is not enjoyable. That's when the presenter calls for 'mazaa'. Out of nowhere WWE's Bobby Lashley enters and shocks all the business heads as well as the boss, bringing the excitement to the brief that the boss mandated. 
 
The film went on-air on 28 June and was conceptualised in-house.
 
 
Source:
Campaign India

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