Sony Sports Network has rolled out a campaign #LagaPanja (let's arm wrestle), to highlight the inaugural season of its Pro Panja League.
Conceptualised by the co-founders of Pro Panja actor Parvin Dabas and Preeti Jhangiani, the film aims to provide viewers with a glimpse of the action-packed competition in store.
Dabas said, "Panja is the only combat sport that can work for the masses in India as it is both family friendly and entertaining. It is also sponsor friendly because it does not require hefty spending on infrastructure. All you need is a table. The audience is already familiar with the sport and hence, they will not only get to view professional arm wrestling for the first time but will also be able to issue #LagaPanja challenges at home, schools or offices and directly engage with the sport."
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