Sony Sports Network has rolled out a film titled ‘non-stop cricket’ featuring actor Pankaj Tripathi and cricketer Smriti Mandhana for its cricket programming.
Conceptualised by Scarecrow M&C Saatchi, the film talks about eating, sleeping and breathing cricket. Shot at multiple locations and in different avatars, Mandhana, is seen ‘serving’ non-stop cricket to Tripathi, indicating that he can look forward to multiple cricket series and tournaments that will be telecasted on the sports network.
Rajesh Kaul, chief revenue officer, distribution and head – sports business, Sony Pictures Networks India, said, “We have taken a clutter-breaking approach and used a leading woman cricketer to promote men’s cricket in a first of its kind campaign. Smriti Mandhana, the opening batter for Team India was a perfect choice to front our campaign, ‘non-stop cricket on Sony Sports Network’ and the film's showcase and cement our position as the best destination for year-round quality cricketing action. With over 1800 hours of live cricket, our fans will get to watch exciting matches that include India men’s and women’s cricket series, International T20i leagues and more.”
The film has been rolled out on the networks sports channels and social media platforms.