Sony Max captures nation's mood ahead of IPL, sings 'Ek India Happywala' tune

Sony Max has released its promo campaign for the ninth season of the Indian Premier League. The campaign has been conceptualised by DDB Mudra West.

 

The film set to a 'Ek India, Happy Waala' (One, happy India) tune, opens with shots or riots across streets. A man breaking a windscreen of a car, is hit by a ball. He pauses and looks towards a group of children who ask him to throw the ball back to them, so they can continue with their game of cricket.

 

The scene shifts to a man about to be smeared with black ink by a group. This is aborted by the same group of children, who throw colours on the aggressive group of men. 

 

A third incident involves a man attacking an auto rickshaw driver because of a collision with his car. Before he can hit the driver, a young girl places a flower in his hand. The man stops the attack and starts staring at the flower instead. 

 

All the troublemakers join the children. While the rioter joins them for a game of cricket, the ink-smearing mob play with colours, and the man in the road collision loses his rage to give the auto driver a helping hand.

 

The film went live on Sony Max's social media pages on 29 February 2016. The ninth season of the IPL begins 9 April 2016.

 

Credits

 

Client: Sony Max

Agency: DDB Mudra West