Emmet McGonagle
Nov 15, 2019

Sony embraces the absurd in sci-fi spot for PlayStation VR

Ad marks Adam & Eve/DDB's fourth work for brand.

Sony is bringing the theatrics of gaming to the real world with a spot promoting its virtual-reality console, Playstation VR.
 
Created by Adam & Eve/DDB, "Live the game" begins with a kidnapped man struggling in the boot of a car.
 
When he is released, the man is given a PlayStation VR headset, which – alongside a series of other inconspicuously sourced headsets from around the world – leads one user to walk down a valley of flames, where the spot ends.
 
The work was created by Matt Fitch and Mark Lewis, and directed by Aoife McArdle through Somesuch 
 
PlayStation: ad promotes realistic graphics of PlayStation VR
PlayStation: ad promotes realistic graphics of PlayStation VR
Sony is bringing the theatrics of gaming to the real world with a spot promoting its virtual-reality console, Playstation VR.
 
Created by Adam & Eve/DDB, "Live the game" begins with a kidnapped man struggling in the boot of a car.
 
When he is released, the man is given a PlayStation VR headset, which – alongside a series of other inconspicuously sourced headsets from around the world – leads one user to walk down a valley of flames, where the spot ends.
 
The work was created by Matt Fitch and Mark Lewis, and directed by Aoife McArdle through Somesuch. 
 
At the beginning of this week (11 November), PlayStation released a film bringing to light the emotive nature of its latest console, PS4 Pro.
 
This marks A&E/DDB’s fourth piece of work for the brand since winning its global advertising account earlier this year.
 
PlayStation kicked off its global campaign last month with a film featuring characters from the console’s most popular games falling from the sky and into players' homes, while a second, "It’s time to play", was released at the beginning of this month (4 November).
 
 
Source:
Campaign India

Related Articles

Just Published

13 hours ago

Amway India cycles good deeds with the help of ...

Watch the film conceptualised by L&K Saatchi & Saatchi here

1 day ago

ACC partners with BCCI, urges to get LB(n)W dismissals

Watch the film conceptualised by Eleventh Hermit here

1 day ago

Devika Shreyams Kumar joins the Mathrubhumi Group ...

She will report to MV Shreyams Kumar, managing director, Mathrubhumi Group

1 day ago

PHD's APAC strategy head Chris Stephenson promoted ...

Stephenson will relocate to London to begin the new role in January 2022 and succeeds Avril Canavan, who left PHD after 11 years in the role to become a consultant