Emmet McGonagle
Nov 15, 2019

Sony embraces the absurd in sci-fi spot for PlayStation VR

Ad marks Adam & Eve/DDB's fourth work for brand.

Sony is bringing the theatrics of gaming to the real world with a spot promoting its virtual-reality console, Playstation VR.
 
Created by Adam & Eve/DDB, "Live the game" begins with a kidnapped man struggling in the boot of a car.
 
When he is released, the man is given a PlayStation VR headset, which – alongside a series of other inconspicuously sourced headsets from around the world – leads one user to walk down a valley of flames, where the spot ends.
 
The work was created by Matt Fitch and Mark Lewis, and directed by Aoife McArdle through Somesuch 
 
PlayStation: ad promotes realistic graphics of PlayStation VR
PlayStation: ad promotes realistic graphics of PlayStation VR
Sony is bringing the theatrics of gaming to the real world with a spot promoting its virtual-reality console, Playstation VR.
 
Created by Adam & Eve/DDB, "Live the game" begins with a kidnapped man struggling in the boot of a car.
 
When he is released, the man is given a PlayStation VR headset, which – alongside a series of other inconspicuously sourced headsets from around the world – leads one user to walk down a valley of flames, where the spot ends.
 
The work was created by Matt Fitch and Mark Lewis, and directed by Aoife McArdle through Somesuch. 
 
At the beginning of this week (11 November), PlayStation released a film bringing to light the emotive nature of its latest console, PS4 Pro.
 
This marks A&E/DDB’s fourth piece of work for the brand since winning its global advertising account earlier this year.
 
PlayStation kicked off its global campaign last month with a film featuring characters from the console’s most popular games falling from the sky and into players' homes, while a second, "It’s time to play", was released at the beginning of this month (4 November).
 
 
Source:
Campaign India

Related Articles

Just Published

17 hours ago

WPP has appointed Cindy Rose, a senior Microsoft ...

She is already a WPP non-executive director on its board.

21 hours ago

Small town, big spark: Solar flips the script

Adani’s new campaign highlights rural transformation, but also exposes urban assumptions about who gets access to progress.

22 hours ago

Beyond Cannes: Why creativity needs unlearning, not ...

Some of India's creative leaders reflect on their experiences at Cannes, from rethinking the definition of creativity to pushing past category norms at Cannes Homecoming.

1 day ago

Linda Yaccarino steps down as CEO of X

Yaccarino wrote on X that she will ‘cheer’ on the company’s remaining team as they ‘continue to change the world.’