In-Depth Research and Rankings
Campaign India Team
Nov 05, 2024

Marketers bet big on brand-building, not just quick wins

According to a study by CNN International Commercial and MTM, 78% of marketers listed improving brand awareness and reputation as their top goal.

While the temptation to focus on short-term tactics remains, marketers are shifting towards brand-building as a pillar of success. Image source: Freepik

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