Aegon Life has launched a new campaign #NoTermPlanLikeThis along with a TVC starring its brand ambassador, Vicky Kaushal.
The TVC brings to light the fact that many customers hesitate to buy a term plan because it does not offer any returns. Vicky Kaushal, who plays the role of a customer care executive in the TVC, explains the below mentioned superlative benefits of the Aegon Life iTerm Insurance Plan that aims to protect the customer as well as their family.
Mandeep Singh Gulati, head of marketing and customer experience, Aegon Life Insurance, said, “We are glad to offer a product that plugs in the need gap of providing a life cover with survival benefit. That is exactly the premise our campaign is based on. The storyline and Vicky Kaushal have come together very beautifully to explain the benefits of the product to our customers. The campaign showcases us as a young, evolving and dynamic brand that we are, with a promise to continue and serve our customers by offering the best-suited life insurance solutions.”
The TVC, which is the personification of Aegon Life’s brand image ‘Aegon Toh Tension Gone’, begins with a catchy tune of a phone ring where Vicky Kaushal is seen calling a customer pitching a term plan.
Punit Sheth, SVP, content, Times Studio added, “The concept is built to break the seriousness and complexity that exists around insurance buying today. Aegon Life as a brand has always had a distinct tone to appeal to the new millennial buyers. So in the latest commercial we have re-imagined an otherwise boring tele-caller conversation in to a fun banter on a catchy beat. It addresses two critical mental blocks that millennials have while buying insurance through Vicky Kaushal.”
The campaign is expected to roll out on TV, print, radio and digital.
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Watch the film conceptualised by Daiko FHO here