Slice portrays Kaif in another sensuous mango indulgence

PepsiCo has rolled out its summer campaign featuring brand ambassador and Bollywood actor Katrina Kaif for Tropicana Slice. The film has been conceptualised by J. Walter Thompson.

 

The film features Kaif sitting at a roadside cafe typing on her laptop, in what seems like Europe. A waiter carries a glass of ice and bottle of Slice to her. Kaif asks for the bottle alone and signals to him to take the glass back. After taking in the fragrance of the fruit through the bottle, Kaif bites into the bottle, devouring the mango within. This catches the attention of onlookers, who keep staring at her. The waiter is so engrossed that he trips over a chair. Another lady guest signals for the same drink as Kaif. 

 

Vineet Sharma, associate director – marketing, Tropicana, PepsiCo India, said, “Tropicana Slice is all about the indulgence and pure mango pleasure and has always created a powerful appeal across India. The film celebrates the immersive experience of pure mango pleasure through the creative route of a Tropicana Slice bottle inspired by a diced mango. Katrina’s new look in this film, is sure to surprise and engage our consumers and will only enhance the style quotient of having Tropicana Slice this summer."

 

Babita Baruah, senior vice president and unit head, J. Walter Thompson, said, “Through this new ad campaign for Slice, we wanted to keep it very simple and yet refreshing. ‘Har boond ras bhara aam’ accentuates how each drop of Slice gives you the taste of real mangoes and can even compel you to order one for yourself. The film is sensuous, surreal and mangolicious, which was the very idea.”

 

 

The film is part of a 360-degree campaign. 

 

Credits

 

Client: Pepsico

Agency: J. Walter Thompson

Chief creative officer: Senthil Kumar    

Executive creative director: Sumati Singh

AVP and senior creative director: Amitav Misra

VP and national films head: Anupama Ahluwalia

SVP and head, PO1 Unit: Babita Baruah

Vice president and CSD: Jaibeer Ahmed

National planning director: Mythili Chandrasekar

Director: Karina Taira

Production: Cutting Edge Pictures

Executive producer: Billoo Sandhu