Campaign India Team
Oct 28, 2013

Skore celebrates staying power, shows women falling over a ‘Not Out’ man

Watch the ad film conceived by McCann Erickson here

TTK’s condom brand Skore has launched an ad film for its new range ‘Not Out’. The TVC conceived by McCann Erickson first aired on 10 October.

The film shows a young man being pampered by several women. While two girls on a scooter offer him a ride seated between them, another woman rushes to open the door for him. Yet another pays the restaurant bill, while female colleagues rush to offer him a tissue as he sneezes. As he leaves work, a woman stops her car and picks him up. The ad ends with a super asking, "Wonder why they’re good to him?" This is answered by a female voiceover that says, “Not Out - Climax delay condoms from Skore". A pack shot and the super ‘Lasts longer than you think’ complete the film.

Sunil K Thoppil, VP and creative director, McCann Erickson, Chennai, said, “Not Out does not see a sexual encounter as an end in itself. Instead, it sees one as a start of things to follow. After all, one long-drawn session begs for another. And often begets it. That is how the agency came up with ‘lasts longer than you think’.”

Vishal Vyas, general manager – marketing, Skore Condoms, said, “The concept given to our agency was to bring a connect with the youth with our new age range. In our previous campaigns, we had communicated our dotted, coloured and flavoured range respectively to our TG. This new campaign is all about Skore Not Out, climax delay condoms .The trick of the commercial was to build curiosity and generate excitement in letting them know that love too has its own after-effects. The more time and love you give to your partner, the more love you will get in return.  Not Out condom enables you to do that. It carries not only ‘pleasure for him’ but ‘pleasure for her’ promise and this has been seamlessly communicated in the commercial.”

Besides the TVC, the company has planned several activities for the launch across platforms, revealed Vyas. While the brand’s website, Facebook page, and YouTube page have already been populated with collaterals from the Not Out campaign, he added that applications, videos, and Twitter contests for Skore Not Out are on the anvil.

Creative agency: McCann Ericsson
Creative director: Sunil K Thoppil
Art: Vivian Rayen
Account management: Sai Sunil
Production house: Nimax Films
Director: Shiraz Battacharya

Also read: ‘We talk to youth in their own parlance’: Vishal Vyas, Skore Condoms

Campaign India