Scripbox has rolled out four films part of its 'tax saver plan' campaign.
Conceptualised by Tilt Brand Solutions, the films promote Scripbox's ELSS Mutual Funds that look to make tax-saving easy. It shows four common ‘taxing situations’ people find themselves in during the January to March period.
Manu Prasad, VP – marketing, Scripbox, said, “The last quarter of every financial year is when a lot of unnecessary atyachaar happens in the name of 80C. Our objective has been to simplify personal finance and help people make better choices for wealth creation. In the tax-saving context, the Scripbox Tax Saver Plan does it elegantly, and our partners at Tilt have produced an impactful campaign to communicate it. It combines insightful strategic thinking with an engaging and surprising storytelling narrative that is delivered in a fun and empathetic manner.”
Shriram Iyer, chief creative and content officer, Tilt Brand Solutions, said, “This campaign should resonate with every one of us because I’m sure each one of us has been one of these avatars at one point or another in our lives; not surprising therefore, that this campaign has gained so much traction. These are people who desperately need a solution and Scripbox has the perfect platform for them. It’s been a wonderful experience creating, directing and producing these films and now we’re really excited to see how the rest of the video content bouquet turns out.”