Tilt Brand Solutions drives off with MG's Comet

MG Motor India has announced the appointment of Tilt Brand Solutions as its creative agency for the Comet EV. 

 

The Comet EV is MG's entry into the 'smart EV' space. The account was won following a multi-agency pitch.

 

Udit Malhotra, head - marketing, MG Motor India, said, “In our pursuit to create impactful brand stories for India’s first smart EV for Urban Mobility, we have partnered with Tilt Brand Solutions to create innovative and impactful content for MG Comet EV. We look forward to their famed strategic and creative competencies in the India market, in helping us realise our vision on, and ambition for Comet."

 

Rajiv Chatterjee, co-founder and group chief growth officer, Quotient Ventures, added, “MG Motor has always been known to bring about disruption with their vehicles; and it’s no different this time too with Comet EV. We are thrilled to work alongside them on this brand journey and across platforms, and are both stoked and grateful in the faith placed in us.”