Campaign India Team
May 09, 2023

Tilt Brand Solutions drives off with MG's Comet

Account won post a multi-agency pitch

Tilt Brand Solutions drives off with MG's Comet
MG Motor India has announced the appointment of Tilt Brand Solutions as its creative agency for the Comet EV. 
The Comet EV is MG's entry into the 'smart EV' space. The account was won following a multi-agency pitch.
Udit Malhotra, head - marketing, MG Motor India, said, “In our pursuit to create impactful brand stories for India’s first smart EV for Urban Mobility, we have partnered with Tilt Brand Solutions to create innovative and impactful content for MG Comet EV. We look forward to their famed strategic and creative competencies in the India market, in helping us realise our vision on, and ambition for Comet."
Rajiv Chatterjee, co-founder and group chief growth officer, Quotient Ventures, added, “MG Motor has always been known to bring about disruption with their vehicles; and it’s no different this time too with Comet EV. We are thrilled to work alongside them on this brand journey and across platforms, and are both stoked and grateful in the faith placed in us.”
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

4 hours ago

OpenAI inks multi-year content deal with News Corp

The five-year agreement comes as Microsoft, OpenAI, and Google face intense scrutiny over training AI models on copyrighted content usage without consent.

4 hours ago

The CMO's MO: Kia Motors' Shakti Upadhyay on ...

The head of marketing and PR discusses how the brand is embracing 'glocalisation', explains their ongoing commitment to the belief that content reigns supreme, and shares his vision for transforming Kia Motors India into a provider of sustainable mobility solutions.

7 hours ago

Goafest 2024 partners with D&AD to offer masterclasses

Crafted around 'The age of adaptability' theme, each masterclass is designed to equip participants with actionable strategies and transformative ideas to redefine the industry's landscape.

8 hours ago

Mahesh Babu keeps it humble in latest Denver ad

The celebrated actor has been associated with the deodorant brand since 2019.