SAB TV brings back 'Movers & Shakers'

WATCH the teasers and launch TVC created by Everest Brand Solutions

Mar 08, 2012 03:30:00 PM | Video | Campaign India Team Share - Share to Facebook

SAB TV has decided to bring back Shekhar Suman hosted talk show 'Movers & Shakers' from 12 March, albeit with a new look and feel. A promotional campaign was developed by Everest Brand Solutions that involved three TVCs and a social media campaign. The teasers show Shekhar attempting and miserably failing at things like a hunger strike, boxing and cooking. Following the TVCs, SAB TV's Facebook fan page took things forward by asking people to suggest what Shekhar could do. 

WATCH the TVCs here:

 
Teaser 2 
 
 

 
Teaser 3
 
 

 
Launch film
 
 

 

Credits:
 
Client: SAB TV
Agency: Everest Brand Solutions
Brand: Movers & Shakers 
Team Everest: Pramod Sharma, Bappaditya Shaha, Sandeep Sastikar, Sharif Sheikh, Nikhil Kapoor, Harish Shetty, Pooja Balani, Rahul Jauhari
Client Team: Anooj Kapoor, Harjeet Chhabra, Naranayan R
Production: Chrome Pictures

 

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