SAB TV has decided to bring back Shekhar Suman hosted talk show 'Movers & Shakers' from 12 March, albeit with a new look and feel. A promotional campaign was developed by Everest Brand Solutions that involved three TVCs and a social media campaign. The teasers show Shekhar attempting and miserably failing at things like a hunger strike, boxing and cooking. Following the TVCs, SAB TV's Facebook fan page took things forward by asking people to suggest what Shekhar could do.
WATCH the TVCs here:
Teaser 2
Teaser 3
Launch film
Credits:
Client: SAB TV
Agency: Everest Brand Solutions
Brand: Movers & Shakers
Team Everest: Pramod Sharma, Bappaditya Shaha, Sandeep Sastikar, Sharif Sheikh, Nikhil Kapoor, Harish Shetty, Pooja Balani, Rahul Jauhari
Client Team: Anooj Kapoor, Harjeet Chhabra, Naranayan R
Production: Chrome Pictures
