Campaign India Team
Mar 08, 2012

SAB TV brings back 'Movers & Shakers'

WATCH the teasers and launch TVC created by Everest Brand Solutions

wide player in 16:9 format. Used on article page for Campaign.

SAB TV has decided to bring back Shekhar Suman hosted talk show 'Movers & Shakers' from 12 March, albeit with a new look and feel. A promotional campaign was developed by Everest Brand Solutions that involved three TVCs and a social media campaign. The teasers show Shekhar attempting and miserably failing at things like a hunger strike, boxing and cooking. Following the TVCs, SAB TV's Facebook fan page took things forward by asking people to suggest what Shekhar could do. 

WATCH the TVCs here:

 
Teaser 2 
 
 
 
Teaser 3
 
 
 
Launch film
 
 

 

Credits:
 
Client: SAB TV
Agency: Everest Brand Solutions
Brand: Movers & Shakers 
Team Everest: Pramod Sharma, Bappaditya Shaha, Sandeep Sastikar, Sharif Sheikh, Nikhil Kapoor, Harish Shetty, Pooja Balani, Rahul Jauhari
Client Team: Anooj Kapoor, Harjeet Chhabra, Naranayan R
Production: Chrome Pictures

 

Source:
Campaign India