SAB TV has decided to bring back Shekhar Suman hosted talk show 'Movers & Shakers' from 12 March, albeit with a new look and feel. A promotional campaign was developed by Everest Brand Solutions that involved three TVCs and a social media campaign. The teasers show Shekhar attempting and miserably failing at things like a hunger strike, boxing and cooking. Following the TVCs, SAB TV's Facebook fan page took things forward by asking people to suggest what Shekhar could do.
WATCH the TVCs here: