Fintech brand, Rupeek, has unveiled its maiden brand campaign starring actors Manoj Bajpayee and Priyamani. The film aims to showcase the brand’s technology-led, hassle-free doorstep gold loan offering at low interest rates. The campaign, conceptualised by The Womb, looks to inspire the common man and woman to take pride in using their gold to access credit in a safe and tension-free manner.
Shalabh Atray, senior vice president – marketing and digital, Rupeek, said, “With the majority of India’s population having no access to formal credit, there is a huge potential for asset-backed lending such as online gold loans. I am happy and excited to have both Manoj and Priyamani onboard for our campaign and convey Rupeek's vision to Indian households. We believe that it’s the right time for the narrative of gold loans in India to evolve and align with aspirations of the evolving Indian.”