ManipalCigna Health Insurance Company has announced the appointment of actor Manoj Bajpayee as its brand ambassador.
Through this association, he will spread the message about the value of health insurance, drive customer conversions and propel the brand’s distribution growth across India.
Prasun Sikdar, MD and CEO, ManipalCigna Health Insurance, said, “At ManipalCigna, our goal is to provide lifetime access to quality healthcare and ensure financial wellbeing in the lives of millions of people in India. Manoj Bajpayee is a phenomenal ambassador for this mission and it is a moment of pride for us to be associated with a self-made, passionate, expert, and trustworthy personality like him who has a pan-India appeal. As an actor, Manoj strongly resonates with our brand because ManipalCigna possesses all these values, expertise, and more. Over the years, we have built a comprehensive health insurance portfolio with a range of benefits, including inpatient, outpatient, and wellness benefits to take care of healthcare financing needs, and will continue to be there for our customers and their families, especially when they need us most.”
Sapna Desai, chief marketing officer, ManipalCigna Health Insurance, added, “We are excited to bring Manoj Bajpayee on board to raise awareness about our health insurance solutions and build a purpose-driven connection with our customers. Manoj inspires trust and has the expertise to be associated with a category like health insurance, thus with ManipalCigna, it is a seamless brand association. Further given his mass fan following across the country, we believe that this association will help us maximise our reach, strengthen our brand awareness and build a deeper connection with the consumers. We look forward to our engagement and an enriching partnership.”