Campaign India Team
May 24, 2022

HiveMinds to handle digital for Rupeek

Account was won post a multi-agency pitch

HiveMinds to handle digital for Rupeek
HiveMinds, the digital wing of Madison World, has bagged the digital marketing mandate for gold tech platform, Rupeek,. 
The account was won post a multi-agency pitch and will be handled by HiveMinds’ Bengaluru office. 
Rupeek’s spokesperson, said, “Rupeek is the first brand that has digitised the entire process of obtaining secured credit against gold holdings, allowing users to get instant credit from the comfort of their homes. As we continue to grow and unlock gold backed credit for a billion Indians, digital marketing will play an important role in driving this momentum further via tech-led gold monetisation (GoMon) in over 120 cities across the country. We are happy to partner with HiveMinds in this digital led growth.”
Deepti Bhadauria, chief strategy officer, HiveMinds, said, “Gold asset loan is a US$2 trillion opportunity in India. There is a massive consumer segment looking for access to cheap capital and monetisation of gold assets that can be unlocked using HiveMinds is a part of Madison World which also has specialist units in advertising, business analytics, OOH, PR, mobile, retail, sports and entertainment; employing over 1,000 communication professionals across India. I am happy that we will be partnering Rupeek, in scaling and building India’s largest digital asset-backed fin-tech platform.”
Campaign India

Related Articles

Just Published

11 minutes ago

Moving from ‘make in India’ to ‘make in my ...

In this series, Campaign India speaks with Indian brands that set up operations in the country pre-independence and continue to dominate their space

24 minutes ago

Subbu's blog: The verse of reality and the reality ...

In this piece, the co-authors explore a few possibilities the metaverse provides

2 days ago

Hide & Seek Fills confuses eaters with sweet nothings

Watch the film conceptualised by DDB Mudra here

2 days ago

Interactive Avenues bags Kohler's digital media mandate

Account won following a multi-agency pitch