Campaign India Team
Apr 19, 2021

Riteish and Genelia Deshmukh vouch for Snapdeal products' ‘Brand waali quality, bazaar wali deal’

Watch the campaign conceptualised by All things small, EO2 here

E-commerce player Snapdeal has launched a brand campaign. Named ‘Brand waali quality, Bazaar Waali Deal’ (The quality of a brand, at a bazaar deal), the films look to disrupt the notion that only expensive products offer good quality. The 10-video campaign, conceptualised by All things small and EO2, features Bollywood actor couple Riteish and Genelia Deshmukh.
 
 
Snapdeal CEO and co-founder, Kunal Bahl, said, “Value is an integral part of India's purchase journey – online or offline. It is shaped by decades of experience and acumen of Indian families in looking beyond the sales talk to find the best value for their rupee. In today’s connected world, it is also in the collective wisdom from one’s network that helps sort real value from the hype. This campaign is a nod to the savvy online buyers, who understand that great quality does not need to cost more.” 
 
The campaign will run over the summer months.  
Source:
Campaign India

Related Articles

Just Published

16 hours ago

Amazon launches free video streaming service miniTV

The streaming service will be available of Amazon's shopping app

17 hours ago

Adlanders work long hours because clients don't pay ...

The D&AD chairman places the blame for adland's long-hours culture at the door of marketers

17 hours ago

Dentsu organic revenue declines 2.4% in 'encouraging...

Organic revenue fell 0.9% in Japan and 3.5% internationally in the first quarter, but overall underlying profit grew 20.8% as margins improved