E-commerce player Snapdeal has launched a brand campaign. Named ‘Brand waali quality, Bazaar Waali Deal’ (The quality of a brand, at a bazaar deal), the films look to disrupt the notion that only expensive products offer good quality. The 10-video campaign, conceptualised by All things small and EO2, features Bollywood actor couple Riteish and Genelia Deshmukh.
Snapdeal CEO and co-founder, Kunal Bahl, said, “Value is an integral part of India's purchase journey – online or offline. It is shaped by decades of experience and acumen of Indian families in looking beyond the sales talk to find the best value for their rupee. In today’s connected world, it is also in the collective wisdom from one’s network that helps sort real value from the hype. This campaign is a nod to the savvy online buyers, who understand that great quality does not need to cost more.”