Snapdeal has launched a new campaign #BharatKoTaiyaarKartaHaiSnapdeal (Snapdeal makes India ready) to celebrate the everyday moments of happiness in the lives of its customers. Conceptualised by Bullet On Wheels, the film connects to the brand’s theme of high-quality and affordable range of products, which mid-income families now don’t need to save up for.
The film is a showcase of Snapdeal’s products being used by the family as part of their daily life, and how it adds to their joy, with moments of everyday passion and shared happiness. With an emotional voiceover in the background, it highlights products like a make-up kit, sports shoes, a set of casseroles and dinner table mats, and an ethnic dress, to name a few, and emphasises how users no longer require to save their best only for special occasions, but can use them as part of their daily lives.
Soumyadip Chatterjee, director, brand marketing, Snapdeal, said, “There is a great degree of awareness amongst users from smaller cities with regard to the latest products - be it recent fashion trends, new products for home and the best in beauty and personal grooming. While shopping online they look for choices that are not available in their local markets. They mirror the choices made by urban consumers and very often look for high-quality options at price points that are suited to their spending comfort. Our #BharatKoTaiyaarKartaHaiSnapdeal reflects the role that Snapdeal plays in fulfilling these desires easily and well within their means”, said Till a few years ago, the idea of living well was seen to be for those with means and access. It was common for people to keep away their most cherished products for use on big occasions and for family celebrations. Today, the users are keen to live the best version of their lives everyday because each moment with loved ones - friends, family and colleagues can be a moment of celebration.”
The campaign is being rolled out across TV and digital.
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Watch the film conceptualised by DDB Mudra here