Renault has rolled out a brand film featuring newly appointed brand ambassador Ranbir Kapoor, and a sound track composed by AR Rahman. The film has been conceptualised by L&K Saatchi & Saatchi.
Set to a peppy 'Re re re raftar' number, it opens with Kapoor driving a Duster up a hilly country road. He attends a wedding, where he greets the groom with a hug before posing for a picture with the newlyweds and their families. He is the center of attention for the young ones, indicating that Kapoor is playing himself, the Bollywood actor, in the TVC.
Next, he is with friends in a Lodgy on a highway. He asks the driver to stop as he notices a hair salon with a picture of his. He poses with the picture before surprising the owner of the shop. He signs on a picture of his and even poses with the shop owner for a picture.
In the next instance, Kapoor surprises an older man with the keys to a Duster. He tags along, even as the man at the wheel delightedly picks the song 'Raftaar' by AR Rahman on the music system.
The film ends with a voice over that says, 'The passion you live every day with, is the passion that inspires us at Renault'. The Fluence appears on screen, before Kapoor poses with the soon-to-be-launched Kwid.
Client: Renault India
Agency: L&K Saatchi & Saatchi
Music: AR Rahman