Campaign India Team
Jan 12, 2024

Lay's turns out to be the villain in Neetu and Ranbir Kapoor's love-filled relationship

Watch the film conceptualised by Leo Burnett here

Lay's has rolled out a campaign featuring brand ambassador Ranbir Kapoor and his mother Neetu Kapoor.
 
Conceptualised by Leo Burnett, the campaign consists of a film in which the mother-son duo are shown doing household tasks together in a loving manner. That changes when Ranbir spots a packet of Lay's in the shopping bag. Instead of placing it within the cabinet with the other grocery, Ranbir hides it. When his mother doesn't locate it, suspicion rises and she ends up catching him red-handed. The film's soundtrack is a Lata Mangeshkar track - chanda hai tu suraj hai tu.
 
This is the first film of a series of films on the same brand thought - 'isey kehte hain pyaar' (this is called love).
 
Saumya Rathor, category lead – potato chips, PepsiCo India, said, "We all know that love doesn't always conquer all, especially when there's a bag of Lay's involved. We've all been there – staring down a bag of Lay's, contemplating whether to share or savour in delicious solitude. Our latest campaign taps into this behaviour, showcasing how the love for Lay's can even challenge the strongest connections, brilliantly depicted by Ranbir Kapoor and Neetu Kapoor. This film is just the appetizer; brace yourselves for an epic snack showdown between them, promising suspense, laughter, and unexpected twists. Love, loyalty, and a bag of Lay's - the ultimate test awaits in this series that will have you on the edge of your seat. So, stay tuned and watch how the duel unfolds!"
 
The campaign will be spread across TV, digital, print and social media. 
 
CREDITS:
 
Brand: Lay's
Creative agency: Leo Burnett India
CCO, Publicis Groupe South Asia and chairperson, Leo Burnett - South Asia– Rajdeepak Das
National creative directors: Vikram Pandey and Sachin Kamble
President-North: Samir Gangahar
Executive vice president: Jaikrit Singh
Executive creative director: Shahnawaz Qadeer
Associate executive creative director (copy): Alisha Sharma
Vice president: Binay Mehra
Brand services director: Kirti Sinha
Production house: The Pack
Director: Vivek Kakkad
Producer: Leejude Dsouza
Source:
Campaign India

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