Bacardi’s Legacy Collective has rolled out a campaign featuring actor Ranbir Kapoor, aiming to emphasise that legacy is not reserved for a select few, and that over time, anyone can etch their name by remaining dedicated to their true passion.
Conceptualised by Orchard Advertising, the film through Kapoor offers a glimpse into how he has invested his time and pursued his passion to build a lasting legacy. Kapoor shares his journey, recounting his victories and setbacks, illustrating how these experiences have molded him into the person he is today. The film ends by highlighting that with time everyone can craft their own legacy.
Ayaesha Gooptu, head - domestic brown spirits, Bacardi, India and Legacy Collective, said, “Furthering our dedication amidst the emboldening make-in-India wave in the country, Legacy Collective is thrilled to bring to Indian audiences this latest TVC that beautifully captures the ethos of the platform. Featuring brand ambassador Ranbir Kapoor, this first-of-its-kind film is our ode to the spirit of those disruptors, innovators, and changemakers who are crafting a new legacy for the future of lifestyle in India with their relentless passion and creativity."
Pravin Sutar, head - creative, Orchard Advertising, said, “At its heart, Legacy Collective is about progress and inspiring everyone to embrace their journey to success by staying true to their passion. Our campaign reflects on the insight that when time is your ally, you can carve your legacy. And the film featuring the imitable Ranbir Kapor, an icon himself, perfectly delivers this message to our audiences.”