Relaxo has rolled out a film featuring Bollywood actor Salman Khan for its 'Bahamas' range of slippers. The film has been conceptualised by Arms Communications.
It opens with a group of friends looking bored. Khan makes an entry. He labels the group as 'thakelas and thakelis' (tired men and women) and invites them to the 'Bahamas'. He opens a wardrobe which has an entire range of Relaxo's Bahama slippers. The friends get into the slippers and are transported straight to a beach setting, where they join Khan to dance to music introducing the range of slippers. The film ends with Khan saying, 'Keep Chillin, Keep Flippin'.
Gaurav Dua, executive director (sales and marketing), Relaxo Footwears, said, "Bahamas the brand, as the name suggests transcends you into the world of free spirit and fun which unwraps and unbounds you from the mundane and routine to elevate you into a world of cheerfulness, joy and bonhomie. Bahamas boasts of a versatile range of exquisite styles that suits the ever evolving needs of today’s youth.”
Sanjeet Ahluwalia, creative director, Arms Communications, said, "The whole concept is to create a feel of Bahamas as the brand name itself is Bahamas. Bahamas is all about fun, carefree, energetic, colourful, excitement. Step into it today and just like Salman's friends, step out of boredom and turn your life into a fun loving zone.”
Brand: Relaxo Bahamas
Creative agency: Arm Communications
Creative directors: Sanjeet Ahluwalia, Deepak Kirodian
Client servicing: Mukesh Gulati
Production house: RAT Films
Directors (film): Ashutosh Shah, Taher Mithaiwala
Producer: Ruchi Narain