Campaign India Team
Apr 13, 2016

Relaxo Bahamas gets Salman to do a song and dance, says 'Keep Chillin'

Watch the ad film conceptualised by Arms Communications here

Relaxo has rolled out a film featuring Bollywood actor Salman Khan for its 'Bahamas' range of slippers. The film has been conceptualised by Arms Communications. 
 
It opens with a group of friends looking bored. Khan makes an entry. He labels the group as 'thakelas and thakelis' (tired men and women) and invites them to the 'Bahamas'. He opens a wardrobe which has an entire range of Relaxo's Bahama slippers. The friends get into the slippers and are transported straight to a beach setting, where they join Khan to dance to music introducing the range of slippers. The film ends with Khan saying, 'Keep Chillin, Keep Flippin'.
 
Gaurav Dua, executive director (sales and marketing), Relaxo Footwears, said, "Bahamas the brand, as the name suggests transcends you into the world of free spirit and fun which unwraps and unbounds you from the mundane and routine to elevate you into a world of cheerfulness, joy and bonhomie. Bahamas boasts of a versatile range of exquisite styles that suits the ever evolving needs of today’s youth.”
 
Sanjeet Ahluwalia, creative director, Arms Communications, said, "The whole concept is to create a feel of Bahamas as the brand name itself is Bahamas. Bahamas is all about fun, carefree, energetic, colourful, excitement.  Step into it today and just like Salman's friends, step out of boredom and turn your life into a fun loving zone.”
 
Credits
 
Client: Relaxo
Brand: Relaxo Bahamas 
Creative agency: Arm Communications
Creative directors: Sanjeet Ahluwalia, Deepak Kirodian
Client servicing: Mukesh Gulati
Production house: RAT Films
Directors (film): Ashutosh Shah, Taher Mithaiwala 
Producer: Ruchi Narain 
Source:
Campaign India

Related Articles

Just Published

15 hours ago

MediaCom unveils global repositioning, logo rebrand

Global CEO Nick Lawson is taking a new broom to the agency, which turns 35 this year

16 hours ago

Dentsu reportedly looking to sell Tokyo HQ

A sale could yield close to US$3 billion and be one of Japan's biggest real estate transactions ever, according to published reports

16 hours ago

Ogilvy hires Steve Soechtig to lead global ...

Mark Read, CEO of parent WPP, wants to grow its overall revenue from experience, technology and e-commerce from 25% to 40% by 2025

16 hours ago

Star Sports gets Boman Irani to sabotage English ...

Watch the film conceptualised by the in-house team at Star Sports here