Raymond Limited had released a TVC to refresh its ‘The Complete Man’ proposition. The film created by RK Swamy BBDO had a very short run six months ago and has been relaunched for the ongoing IPL season.
Set against the backdrop of an arranged match-making process, the film highlights a mature and gentlemanly facet of 'The Complete Man'.
The film opens with a suitor seated in the drawing room with his parents and his potential in-laws. Everyone is engrossed in a photo album when the young man notices the lady of the house glancing through the window at a girl dressed in casual clothes. She excuses herself and steps out to talk to the girl, her daughter, who is visibly against the idea of the match. The young man observes an argument between them and ventures out to calm them. In her attempt to evade her mother, the girl drops her books. The suitor picks them up and hands them to her. He comforts the mother and begins to lead her away. On his way out, he turns back and looks at the girl with a rueful smile. She responds with a tentative, shy smile. The super reads, “Feels like heaven. Feels like Raymond.” The film ends at their wedding with the couple looking at each other lovingly. The voice over signs off saying: “Raymond - The complete man.”
On the campaign, Sangeetha N, executive creative director and president (west), R K Swamy BBDO, said, "The challenge is to create a TVC with an interesting little story and moment around the wedding, year on year, bringing in novelty into the romance between the wedding couple each time and demonstrating how the handsome bridegroom is a complete man."
Client: Raymond Limited
Creative agency: R K Swamy BBDO
Executive creative director: Sangeetha N
Creative group head: Manoj Nair
Client Servicing Team: Shailen Sohoni, Sujit Inamdar & Hemen Patel
Director: Raj Tambaku
Production house: Lemon Yellow Sun Films
Media agency: R K Swamy Media