Campaign India Team
Apr 25, 2013

Rasna girl on a fruit trip this summer

Watch the ad film created by Curry Nation Brand Conversations here

wide player in 16:9 format. Used on article page for Campaign.

Soft drink concentrate major Rasna has unveiled an ad campaign for 2013. In this commercial created by Curry Nation Brand Conversations, the company highlights its sub-brand Rasna Fruit Fun's flavoured variants with real fruits and vitamins, using an animated squirrel character Gillu alongside the Rasna girl.

The film opens as we step into a story book, in which a little girl is shown travelling. She tells the story through her voice over as she collects fruits from various places - like oranges from Nagpur, pineapples from America and Alphonso mangoes. She meets a friendly animated squirrel ‘Gillu’ in Nagpur, who helps her collect fruits through their journey. The little girl gets back home. She is shown serving fruit flavoured Rasna to her friends. She signs off with the voice over: 'Real fruits, many vitamins, lots of fun and Gillu! I love you Rasna'.

Piruz Khambatta, CMD, Rasna International, said, “Every year we launch a series of television commercials. For a company like us it is important to keep reinventing ourselves through contemporary ad campaigns that talk about the health benefits too.”

On the soft drink concentrate market where Rasna has been witnessing increased competition from the likes of Tang, he said, "Competition is healthy. It helps us expand the market."

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 day ago

Netflix announces ad tier milestone and adtech platform

The streaming platform’s ad-supported plan reaches 40 million global monthly active users and drives 40% of all signups in the 12 countries where it’s available.

1 day ago

Whisper unveils new phase of #KeepGirlsInSchool to ...

The latest poignant film seeks to normalise periods as healthy changes, empowering young girls to reshape their narratives around puberty.

1 day ago

Group M broadens remit of Wavemaker global chief ...

Jenner will remain as Wavemaker global chief executive.

1 day ago

Samsung's LTE Galaxy Watch6 campaign unlocks ...

The brand's latest film highlights the integration of LTE into consumers' lives, positioning the watch as a reliable digital companion.