Philips India has rolled out its latest brand campaign, #BeReadyEveryday featuring its brand ambassador Alia Bhatt. The campaign conceptualised by O&M went on-air on 21 May.
The campaign #BeReadyEveryday introduces a new range of epilators – Philips Satinelle range in the market.
The film opens with Bhatt sitting on a bed talking to the camera about the ‘unlucky’ day she has had. She speaks about the cute guy asking her out, the dress she wanted being on sale and the invite she received for a party. She reveals her reasons for these traditionally lucky things being unlucky because she was ‘unprepared’.
She goes on to hold up the new Phillips epilator and says, “I make my own luck.” She talks about the benefits of the products as the film cuts to her at the party. The film ends with a super that reads, “Innovation and you.”
Anurita Chopra, director- marketing, Personal Care, Philips India, said, “Philips Satinelle Epilators are perfect for modern women who are crunched for time, yet want to look their best and be prepared for any occasion that arrives. They like to feel confident everyday and make their own luck! Alia is the perfect epitome of the young, stylish women, making it big on her own and keeping her best foot forward at all times. Who better than her to launch this fantastic gadget range!”
Client: Philips India
Creative agency: Ogilvy & Mather
Director - marketing: Anurita Chopra