Campaign India Team
Jun 09, 2022

Pepsi gets Badshah and Jacqueline Fernandez fizzy for a dance-off

Watch the film here

Pepsi has rolled out an anthem #CheckMyFizz, featuring singer Badshah and actor Jacqueline Fernandez, with an aim to engage youngsters across the country. The brand has also launched its all-new packaging for the limited edition Check My Fizz cans, which are inspired by the futuristic designs and pop art that the duo move to, in the anthem. 
 
The film shows Badshah and Fernandez in a dance-off, showing each other who’s cooler. While she dances to the peppy tunes of the anthem, Badhah raps the lyrics. 
 
Saumya Rathor, category lead, Pepsi Cola, PepsiCo India, said, “Our aim at Pepsi is always to echo the beliefs of the youngsters across India with creative storytelling and impactful campaigns. To commemorate the success of the latest music and dance anthem ‘Check My Fizz’ special interactive limited - edition cans have been launched. We cannot wait for our consumers to get their hands on these cans and be part of our celebration.”
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

India’s consumers redraw the map of aspiration

Hakuhodo’s latest study shows Indians shifting from duty-bound families to friendships, self-indulgence and optimism—reshaping consumption and creativity.

1 day ago

Clarity cuts through advertising’s noise

As consumers tire of louder logos and brighter billboards, brands leaning on simplicity, honesty and cultural context are striking resonance.

1 day ago

Indian consumers push food brands toward health, ...

While reputation continues to matter, PwC's report notes that traditional brand equity drivers now rank lower than product-led differentiation.