Campaign India Team
Jun 09, 2022

Pepsi gets Badshah and Jacqueline Fernandez fizzy for a dance-off

Watch the film here

Pepsi has rolled out an anthem #CheckMyFizz, featuring singer Badshah and actor Jacqueline Fernandez, with an aim to engage youngsters across the country. The brand has also launched its all-new packaging for the limited edition Check My Fizz cans, which are inspired by the futuristic designs and pop art that the duo move to, in the anthem. 
 
The film shows Badshah and Fernandez in a dance-off, showing each other who’s cooler. While she dances to the peppy tunes of the anthem, Badhah raps the lyrics. 
 
Saumya Rathor, category lead, Pepsi Cola, PepsiCo India, said, “Our aim at Pepsi is always to echo the beliefs of the youngsters across India with creative storytelling and impactful campaigns. To commemorate the success of the latest music and dance anthem ‘Check My Fizz’ special interactive limited - edition cans have been launched. We cannot wait for our consumers to get their hands on these cans and be part of our celebration.”
 
Source:
Campaign India

Related Articles

Just Published

7 hours ago

Knocking down new doors to creativity

Brands struggle to be heard in the din of headlines, viral trends and user-generated content. Entertainment and collaboration could help cut through the noise.

7 hours ago

Starbucks bets on togetherness, one saffron latte ...

The coffee chain’s Diwali campaign redefines ‘The Third Place’ as a festive living room. But, can connection be brewed outside home?

8 hours ago

Adobe takes a stab at rewriting B2B playbook with ...

As B2B buying grows longer and less human, its new AI agents aim to rewire the sales–marketing loop, from identifying decision-makers to sealing the deal.