Pepsi has rolled out an anthem #CheckMyFizz, featuring singer Badshah and actor Jacqueline Fernandez, with an aim to engage youngsters across the country. The brand has also launched its all-new packaging for the limited edition Check My Fizz cans, which are inspired by the futuristic designs and pop art that the duo move to, in the anthem.
The film shows Badshah and Fernandez in a dance-off, showing each other who’s cooler. While she dances to the peppy tunes of the anthem, Badhah raps the lyrics.
Saumya Rathor, category lead, Pepsi Cola, PepsiCo India, said, “Our aim at Pepsi is always to echo the beliefs of the youngsters across India with creative storytelling and impactful campaigns. To commemorate the success of the latest music and dance anthem ‘Check My Fizz’ special interactive limited - edition cans have been launched. We cannot wait for our consumers to get their hands on these cans and be part of our celebration.”