Campaign India Team
Jun 09, 2022

Pepsi gets Badshah and Jacqueline Fernandez fizzy for a dance-off

Watch the film here

Pepsi has rolled out an anthem #CheckMyFizz, featuring singer Badshah and actor Jacqueline Fernandez, with an aim to engage youngsters across the country. The brand has also launched its all-new packaging for the limited edition Check My Fizz cans, which are inspired by the futuristic designs and pop art that the duo move to, in the anthem. 
 
The film shows Badshah and Fernandez in a dance-off, showing each other who’s cooler. While she dances to the peppy tunes of the anthem, Badhah raps the lyrics. 
 
Saumya Rathor, category lead, Pepsi Cola, PepsiCo India, said, “Our aim at Pepsi is always to echo the beliefs of the youngsters across India with creative storytelling and impactful campaigns. To commemorate the success of the latest music and dance anthem ‘Check My Fizz’ special interactive limited - edition cans have been launched. We cannot wait for our consumers to get their hands on these cans and be part of our celebration.”
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Kondurkar Studio responds to ideation controversy ...

The studio credited for the ideation behind the Cannes Lion-winning 'The Steel of India' film claims it is being unfairly targeted for criticism over Wieden + Kennedy's claims to be the originator of the work.

1 day ago

South Asia Agency of the Year Awards 2024

Celebrating your excellence at Agency of the Year

1 day ago

Birla Opus' feel-good animated film paints a new ...

‘Make Life Beautiful!' features an animated colourless world, made vibrant by a kid who beautifies spaces with his magical touch

1 day ago

MasterChow takes retail route as it aims for higher ...

The D2C brand is working on an omni-channel approach, has increased marketing spends by 20% and is aiming to pick 10% Indian market share over the next few years.