Smartphones matter partly because of their ubiquity. They have become one of the fastest-selling gadgets, outperforming the growth of the simple mobile phones that preceded them. Today, digital lifestyle is the new normal and smartphones have proved to be an enabler. Having said that, a superior user experience by a smartphone can be delivered only through a great mobile network. But more often than not the choice of the network depends on the perception and hearsay!
Airtel’s new TVC shows a fresh new outlook on how choosing the right network partner matter. The TVC shows adorable kids discussing the various possibilities that smartphones could do.
A little girl saying lines like "I want a magic man in my smartphone, who can drive away all my problems" does strike the emotional chord. It subtly wires Airtel’s
message how a smart network can offer much more than plain old calling facility and sheds light on various possibilities with what you can do with your device.
Who would not like to stream their favourite TV shows live, surf and download uninterrupted, have real-time GPS navigation while driving, do banking transactions on the go and all this with high safety levels. Airtel promises to offer just that through the TVC. So what’s in store for you!
• Mobile anti-virus
• Phone damage protection
• Airtel Payments Bank
• 4G speed
We call it the next-gen’s smart network, for a cool smartphone experience!