Park Avenue has rolled out an ad film to promote its Autofit Series. The film conceptualised by McCann Erickson went on air on 10 October.
The film opens in a state-of-the-art bedroom early in the morning as a young man wakes up. He smiles as the automated window blinds open to let the sunlight in. A voice over says, “Intuition, it’s in the things we make.” Dressed in formals, another young man stares out of the window and looks up at the sky. Sensing that it could rain, he picks up an umbrella before leaving the house - a short while after he walks out, it does. Accompanying the visual of a car that switches on as a man approaches it, a voice over says, “Things that just work. That just makes sense.” The film ends showcasing the Autofit Series from Park Avenue - that 'expand intuitively for a perfect fit'.
Nishant Pratap, associate creative director, McCann Ericsson, said, “Park Avenue being India’s leading fashion brand, has always pioneered innovation. And the AutoFit Series gave us a perfect opportunity to communicate the same.”
Client: Park Avenue
Creative agency: McCann Erickson
Executive creative director: Puneet Kapoor and Abhinav Tripathi
Associate creative director: Nishant Pratap
Creative team leader art: Nilesh Anjarlekar
Production house: Dancing Elephant Picture Company
Director: Sachin Khotre
Associate producer: Pratik Sharma
Line producer: Rahul Deroze
Production manager: TukaramNadkar
Production designer: Avyakta Kapur