Park Avenue promises an intuitive 'Autofit'

Park Avenue has rolled out an ad film to promote its Autofit Series. The film conceptualised by McCann Erickson went on air on 10 October.

 

The film opens in a state-of-the-art bedroom early in the morning as a young man wakes up. He smiles as the automated window blinds open to let the sunlight in. A voice over says, “Intuition, it’s in the things we make.” Dressed in formals, another young man stares out of the window and looks up at the sky. Sensing that it could rain, he picks up an umbrella before leaving the house - a short while after he walks out, it does. Accompanying the visual of a car that switches on as a man approaches it, a voice over says, “Things that just work. That just makes sense.” The film ends showcasing the Autofit Series from Park Avenue - that 'expand intuitively for a perfect fit'.

 

Nishant Pratap, associate creative director, McCann Ericsson, said, “Park Avenue being India’s leading fashion brand, has always pioneered innovation. And the AutoFit Series gave us a perfect opportunity to communicate the same.”

 

Credits

Client: Park Avenue

Creative agency: McCann Erickson

Executive creative director: Puneet Kapoor and Abhinav Tripathi

Associate creative director: Nishant Pratap

Creative team leader art: Nilesh Anjarlekar

Production house: Dancing Elephant Picture Company

Director: Sachin Khotre

Associate producer: Pratik Sharma

Line producer: Rahul Deroze

Production manager: TukaramNadkar

Production designer: Avyakta Kapur