Campaign India Team
Jul 23, 2014

Park Avenue conveys the importance of 'Beer Shampoo'

Watch the ad film conceptualised by Publicis Ambience here

wide player in 16:9 format. Used on article page for Campaign.
Park Avenue has launched its latest TVC for its Beer Shampoo. Publicis Ambience has conceptualised the TVC, and follows the campaign released in September last year that featured the 'Beer man'.
 
This film opens inside a shop, where a man is shown picking up a bottle of Park Avenue's Beer Shampoo. His wife looks at this from the corner of her eye and tells him authoritatively to put it back. The man responds by saying, “But please, it's got beer.” The lady turns this request down. That brings out the Park Avenue 'Beer man', who dramatises the benefits of the shampoo and how man hair is important for her. Following his dramatic explanation, the film ends with the lady picking up a bottle of shampoo and handing it to her husband saying, “You need this, it's got beer.” 
 
Raja Chakraborty, head marketing, J K Helene Curtis, said, “The recent Park Avenue Beer Shampoo creative has been conceptualised to generate more trials for the product among those who are aware but having some apprehension or the other to use it. We are sure this creative will put those apprehensions aside and get more trial into the product.”
 
Anil Kulkarni, business director, J K Helene Curtis, added, “I can really say 'cheers' to the gang at Ambience for recreating this campaign. It looks easy and fun but believe me weaving the irreverence and fun aspect of beer with hard consumer insight is tough and Ambience have done a great job.”
 
Bobby Pawar, chief creative officer, South Asia, Publicis Worldwide, said, “The sequel stars the epitome of manly man-ness, the peak of the pinnacle of male perkiness - Rockland Steel. He became quite a hit with the people in his debut. In this go-around, we see the softer side of the man, as he waxes eloquent about what man hair feels like with his own style of poetry, which admittedly veers more towards cheesy than Shakesparean (I doubt if he can spell Shakesparean). Armed with a pan flute that magically transports you from place to place, he drops hair wisdom that is as golden as, well, his outfit.”
 
Credits
Client: J K Helene Curtis
Agency: Publicis Ambience
Director, CCO: Bobby Pawar
ECD: Amod Dani
Creative director:  Umesh Rawool
Creative controller: Zarwan Divecha
EVP: Paritosh Srivastava
VP: Chandan Jha
Client services director: Darrell Fernandes
Associate account director: Tejal Turakhia
Account executive: Abhishek Sethia
Production House: Fleet Ent 
Director: Kay Kienzler
Producer: Sunil Bhatia
Post production house: Pixion
Post production supervisor: Dylan Dsouza
Source:
Campaign India