Ahead of Kerala's Onam festival which falls on 28 August this year, WoodTech Emporio, a product from Asian Paints, launched a digital film conceptualised by CampHire Worldwide Partners.
The six-minute film tells the story of a Malayali executive Rajeev, working outside Kerala. He is busy at work and preoccupied in his interactions with his wife at home, and parents back in Kerala. When his young son plays with a wooden toy car, it brings back memories. He revisits pictures of the ancestral home in Kerala where he grew up. He immediately calls up someone, piquing his wife's curiosity. He dismisses it as 'something official' and heads to work, where his distracted self is noticed by colleagues. A message on his mobile changes things. He exits wishing his colleagues cheerfully. With no intimation to his wife or parents, he boards a flight for Kerala. His worried wife decides to head to Kerala, guessing he must be there from the automated message on his phone. He heads to his ancestral home, enjoying the flashback of memories. When his family finds him there, he reveals that he got emotional when he saw his son playing with a wooden toy car. The team from WoodTech arrive at the same time, to refurbish the woodwork in the house. Onam celebrations follow. A super signs off saying: 'Preserving the warmth of wood forever'.
The film went live on Asian Paints' YouTube channel on 21 August.
Client: Asian Paints
Brand: WoodTech Emporio
Creative agency : CampHire, Mumbai
Creative director: Simon Jacob (CampHire)
Creative team: Neha Rajpara, Biswadip Sen, Dipti Nair, Rajesh Krishnan (CampHire)
Production house: Viewfinder, Kochi
Director: Vasudevan R Varma
DOP: Sudheer Surendran
Music: Anil Johnson