Radhika Joshi Arati Rao
Sep 23, 2011

Nirvik Singh and Sunita Rajan on key trends in Asia India can benefit from

WATCH the video interview

We caught up with Grey APAC's chairman and chief executive officer Nirvik Singh, and BBC Asia's senior vice president - advertising Sunita Rajan to ask them what are key trends in Asia that India can benefit from. 

Singh said, "It would be digital. If you look at China and the market capitalisation of their online companies, the scale is in millions. India is at a very nascent stage of what's going on and I think that has to be the next frontier. I also see very successful usage of mobiles phones in Indonesia and communication through them, and given the growth of smartphones and 3G in India, that should be the next wave."
 
Rajan replied, "Digital, and brands and marketers, not just experimenting, but being serious about digital platforms and the opportunities on them. We're certainly seeing a huge increase in digital ad spends both from traditional advertisers as well as companies that may have never advertised before." 
Source:
Campaign India

Related Articles

Just Published

2 days ago

Opinion: The power of UX experience to influence ...

The author has put forward strategic guidelines that can potentially impact the overall user experience of an e-commerce website

2 days ago

Eno makes a southern case to put acidity in its place

Watch the film conceptualised by Grey Group India here

2 days ago

Bajaj Finserv warns against online banking scams

Watch the film conceptualised by Social Panga

2 days ago

Performance, success aren’t down to being quiet; ...

At an IAA Masterclass event, the consultant spoke about the role of brands in various sectors, their relationship with finance and how advertising will retain its importance for times to come