We caught up with Grey APAC's chairman and chief executive officer Nirvik Singh, and BBC Asia's senior vice president - advertising Sunita Rajan to ask them what are key trends in Asia that India can benefit from.
Nirvik Singh and Sunita Rajan on key trends in Asia India can benefit from
WATCH the video interview
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
When creator content goes mainstream
There's no denying that creators have completely changed the entertainment landscape, and now AI is only going to empower them further, suggests UM's William Wun.
Best Places to Work Asia-Pacific 2024: Entries open
Celebrate APAC agencies and brands' outstanding achievements in improving workplace cultures.
The changing face of political ad campaigns in India
From the era of booming TV ads to flooding social media in 2024, digital has completely reshaped the way in which political parties are approaching elections in India. Campaign speaks to industry experts to find out how and why.
Beyond the box: The future of television in the OTT era
Renowned movie producer and television maverick Rabindra Narayan shares his insights on why over-the-top (OTT) platforms are poised to change the TV game now, and forever more.