We caught up with Grey APAC's chairman and chief executive officer Nirvik Singh, and BBC Asia's senior vice president - advertising Sunita Rajan to ask them what are key trends in Asia that India can benefit from.
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The author has put forward strategic guidelines that can potentially impact the overall user experience of an e-commerce website
Watch the film conceptualised by Grey Group India here
At an IAA Masterclass event, the consultant spoke about the role of brands in various sectors, their relationship with finance and how advertising will retain its importance for times to come