Arati Rao
Jul 29, 2011

Myntra.com launches first brand campaign

WATCH the TVC created by Happy Creative Services

E-commerce company Myntra.com has released a new brand campaign, for the first time on TV, focusing on the mantra – “A fashionable new age”.

Created by Happy Creative Services, the TVC has been shot in Old Delhi and aims to juxtapose new age fashion with old world grit.

According to Myntra, the combination is symbolic of the company’s reach beyond the boundaries of urban India and announces their stature in the world of online fashion. “Myntra has seen phenomenal growth in the last few quarters and has established itself as leading e-commerce destination for fashion,” said Sanjay Ramakrishnan, senior vice president - marketing, Myntra.com. “We want to reach out to a larger number of consumers in the country and spread awareness of the brand and hence a TV campaign.”
 
“It's not very often an agency gets to launch a fashion brand in such a scale. With an exciting film that’s all about the new cool, Myntra.com is fully set to soar into the world of fashion and we are excited to be a part of the journey,” said Kartik Iyer, founder director, Happy Creative Services.

“The attempt was to create a film that’s pumping with energy, style and attitude; a creative piece that could stand up to all the fantastic products and services that Myntra.com offers. It’s a bugle call to those who believe that they belong to a new order,” added Carl Savio, creative director, Happy Creative Services.


Credits:
Client: Myntra.com
Chief executive officer: Mukesh Bansal
Marketing head: Sanjay Ramakrishnan
Brand manager:Tanvi Garde
Agency: Happy Creative Services
Creative directors: Kartik Iyer, Praveen Das, Carl Savio
Creative: Carl Savio, Shatrugan Ramanathan
Client servicing: Ruchika Chaudhry, Ajay Kumar
Account Planning: Ravi Bhat
Production house: N A T I V E | Asylum
Director : Razneesh (Razy) Ghai
Executive producer: Prithvi Raj Luthra

 

 

 

Source:
Campaign India

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