Myntra.com has announced its Autumn/Winter 20011 collection with the help of a new TVC created by Happy Creative Services.
The second TVC aims to drive home the fact that Myntra only retails the most popular in-season merchandise. The ad features young people, dressed in apparel and accessories from Myntra, who treat everyday places like the supermarket, the college corridor, the cinema theatre and the discotheque as fashion ramps, and hence, walk like models down it.
"Myntra.com is about taking fashion to the people, no matter where they are from or what they are doing. Hence the concept is about people in their every day surroundings looking like high fashion models as they live their everyday lives,” said Kartik Iyer, co-founder and chief executive officer, Happy Creative Services.
“This time around we wanted to push the fashion quotient even further and highlight Myntra's unique style and personality. The idea of turning everyday places like supermarket aisles into ramps was to tell people that with Myntra's great products and services, fashion can and has truly hit the streets,” added Carl Savio, creative director at the agency.
The TVC will be supported by print, cinema and digital campaigns.
Chief executive officer: Mukesh Bansal
Senior vice president marketing: Sanjay Ramakrishnan
Brand manager: Tanvi Garde
Agency: Happy Creative Services
CEO/executive creative director: Kartik Iyer
Chief creative officer: Praveen Das
Creative director: Carl Savio
Copywriter: Carl Savio
Art director: Shatrugan Ramanathan
Account planner: Ravi Bhat
Account management: Ajay Kumar and Ruchika Chaudhry
Production house: Asylum
Director: Razneesh Ghai (Razy)
Producer: Anju Vaswani