MobiKwik, a mobile wallet company, has awarded its creative duties to Happy Creative Services. The agency has also assigned XPosure to handle its media duties and Havas to handle OOH.
An advertising campaign will soon be rolled out, informed an official statement.
Saurabh Srivastava, CMO, MobiKwik, said, “With our brand campaign, we aim to make MobiKwik a household name across the country and ensure many more consumer interactions with the brand. The campaign also aims to fuel the adoption of mobile wallet as the preferred mode of payment amongst a host of new customers who are as yet unaware of its benefits. With this campaign, we are confident of increasing our user base from 17 million to 30 million in the next three months and achieve a user base of 100 million by the end of the year."
Kartik Iyer, CEO and co-founder, Happy Creative Services, added, "We are extremely proud to have been chosen to partner with MobiKwik to take their brand forward. There are many brands who operate in the payment space but yet don't operate like a true wallet. MobiKwik is actually the one true player in the digital payments space. In a scenario where the country is quickly changing its behaviour due to tech interventions at various touch points, it is an exciting time for a brand like MobiKwik. We see immense possibility for the brand to rise as a true leader in the space. This is just a starting point."
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