Happy Creative Services has bagged the communication mandate for HolidayIQ following a multi-agency pitch.
HolidayIQ is a travel community and holidays recommendation engine powered by user-generated content.
Diptakirti Chaudhuri, CMO, HolidayIQ, said, "Holidays are a happy – pun intended – experience and HolidayIQ is in the business of making them perfect. We plan to communicate our offering – holiday reviews, information and options – to a large number of Indian travellers and be the first stop in their holiday planning. We are looking forward to working with Happy Creative Services, a creative powerhouse known for their stellar creds in building digital brands."
Kartik Iyer, co-founder and chief executive officer, said, "Creating a category is always fun and exciting. HolidayIQ has been in this business, that too ahead of its time in India. Now it’s our job to take the magic of the brand to its consumers. The travel and holiday category is growing year on year, pushing the importance of holidaying for every kind of consumer. Unearthing the little joys of all trips, no matter how big or small, is at the core of it all. We look forward to creating some great work on the brand.”
Praveen Das, co-founder and CCO, said, "As an integrated agency, we understand business objectives and match it with creative output across media. We have a young team with a proven record of building technology brands. We are excited to partner with Holiday IQ and create clutter breaking communication that not only resonates with viewers but inspires them to go on a holiday."