Campaign India Team
Feb 02, 2015

Happy Creative Services adds new digital division

Team to have 18 members

Happy Creative Services adds new digital division
Happy Creative Services has expanded to offer digital solutions team. 
The 18-member team comprises of Akshaye Madhok as digital director, Sanaa Abdussamad as creative lead, Anoop Menon as digital strategist, Sumana Samuk as group account director and Madhu Sudan as digital producer.
According to a statement from the agency, this division will help in connecting brands with its relevant audiences in the digital medium. Services offered will include strategy, creative, content, technology, data, design and development and data driven insights. 
The agency hopes to create 'purposeful digital content' and 'experiences that can spark genuine conversations'. 
Praveen Das, CCO and co-founder, Happy Creative Services , said, "We intend to achieve this through the application of consumer data, and technology insights with a strong focus to marry design and digital. And with the rise of so many tech businesses, we are fully equipped to deliver to their design & experience needs."
Kartik Iyer, CEO and co-founder, Happy Creative Services, added, "We have always been a medium agnostic agency providing content for brands across requirements. The move to invest in a fully native digital set up is more from an internal capability point of view. In the world of digital ideas having the ability to experiment internally just makes the process and output a lot better. Also it helps marketers to identify with us when we have a full fledged unit. Its also a move to transform the entire agency into a digital ecosystem. We love creating brands and have successfully done so in the last seven years. We're really excited to see if we can create brands purely on digital. That is an exciting possibility.”
Campaign India

Related Articles

Just Published

4 hours ago

S4 Capital adds Salesforce specialist Destined to ...

The Australia-founded company has 85 certified specialists and offices in Singapore, Thailand, Vietnam, and Pakistan

4 hours ago

Marketing in Asia is a balancing act: Visa's ...

The brand's Asia CMO discusses the diversified demands of marketing a storied brand in a complex and competitive market. Here's how Visa is iterating campaigns, learning from China and capturing first-party data

4 hours ago

Paragon assigns media mandate to Wavemaker

Account won post a multi-agency pitch