Campaign India Team
Feb 02, 2015

Happy Creative Services adds new digital division

Team to have 18 members

Happy Creative Services adds new digital division
Happy Creative Services has expanded to offer digital solutions team. 
 
The 18-member team comprises of Akshaye Madhok as digital director, Sanaa Abdussamad as creative lead, Anoop Menon as digital strategist, Sumana Samuk as group account director and Madhu Sudan as digital producer.
 
According to a statement from the agency, this division will help in connecting brands with its relevant audiences in the digital medium. Services offered will include strategy, creative, content, technology, data, design and development and data driven insights. 
 
The agency hopes to create 'purposeful digital content' and 'experiences that can spark genuine conversations'. 
 
Praveen Das, CCO and co-founder, Happy Creative Services , said, "We intend to achieve this through the application of consumer data, and technology insights with a strong focus to marry design and digital. And with the rise of so many tech businesses, we are fully equipped to deliver to their design & experience needs."
 
Kartik Iyer, CEO and co-founder, Happy Creative Services, added, "We have always been a medium agnostic agency providing content for brands across requirements. The move to invest in a fully native digital set up is more from an internal capability point of view. In the world of digital ideas having the ability to experiment internally just makes the process and output a lot better. Also it helps marketers to identify with us when we have a full fledged unit. Its also a move to transform the entire agency into a digital ecosystem. We love creating brands and have successfully done so in the last seven years. We're really excited to see if we can create brands purely on digital. That is an exciting possibility.”
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Dentsu Impact gets digital mandate for HT Media's radio business
Premium
58 minutes ago

Dentsu Impact gets digital mandate for HT Media's ...

Dentsu Impact that already handles the mainline creative work, looks at ensuring a stronger consolidation of the offline and online platforms

Premium
M&A activity in marketing sector grows by 16 percent in 2019
Premium
3 hours ago

M&A activity in marketing sector grows by 16 ...

Dentsu leads the pack in the first nine months of 2019. The big six holding companies acquired fewer than half the number of agencies they bought last year.

Premium
Anjali Lama, Dutee Chand, Mary Kom and Sara Ali Khan complete 'propah' transformation with Puma
Premium
7 hours ago

Anjali Lama, Dutee Chand, Mary Kom and Sara Ali ...

Watch the film conceptualised by Digitas India here

Premium
Interpublic Q3 revenues edge up 1.4 per cent
Premium
8 hours ago

Interpublic Q3 revenues edge up 1.4 per cent

Media, healthcare marketing, PR and sports and entertainment offerings led growth.