Campaign India Team
Apr 06, 2015

MMGB: Wilkinson Sword's 'Where foreplay meets swordplay'

Watch the spot conceptualised by JWT New York here.

'Where foreplay meets swordplay' aptly reflects the story that Wilkinson Sword is putting out here. A rather dangerous mode of play this, with quite a few close shaves.

But what better way to start the week than a spot like this?

Wish you a razor-sharp week ahead.

Creative agency: JWT, New York, USA
Executive creative director: Sarah Barclay
Creative director: Billy Faraut
Copywriter: Ludo Marrocco
Chief creative officer: Adam Kerj
Head of production: Lisa Setten
Senior producer: George Roca
Director of music: Paul Greco
Music producer: Dan Burt
Account team: Ariel Stern, Erik Wagner, Amy Achenbaum, Kate Callaghan, Angela Gonzalez
Director: Lieven Van Baelen
Production company: Alldayeveryday
Editing house: Het Digitaal Geweld
Editor: Manu Van Hove
Music house: JSM
Media agency: MEC
(Credits courtesy:
Campaign India

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