Campaign India Team
Apr 06, 2015

MMGB: Wilkinson Sword's 'Where foreplay meets swordplay'

Watch the spot conceptualised by JWT New York here.

'Where foreplay meets swordplay' aptly reflects the story that Wilkinson Sword is putting out here. A rather dangerous mode of play this, with quite a few close shaves.

But what better way to start the week than a spot like this?

Wish you a razor-sharp week ahead.

Credits:
Creative agency: JWT, New York, USA
Executive creative director: Sarah Barclay
Creative director: Billy Faraut
Copywriter: Ludo Marrocco
Chief creative officer: Adam Kerj
Head of production: Lisa Setten
Senior producer: George Roca
Director of music: Paul Greco
Music producer: Dan Burt
Account team: Ariel Stern, Erik Wagner, Amy Achenbaum, Kate Callaghan, Angela Gonzalez
Director: Lieven Van Baelen
Production company: Alldayeveryday
Editing house: Het Digitaal Geweld
Editor: Manu Van Hove
Music house: JSM
Media agency: MEC
 
(Credits courtesy: Adsoftheworld.com)
Source:
Campaign India

Related Articles

Just Published

10 hours ago

TikTok faces criticism over content moderation

A debate arises over whether the short video site is doing enough to moderate content, with some calling for a ban.

10 hours ago

Pampers welcomes babies to the world with hope

Watch the film conceptualised by Leo Burnett here

10 hours ago

Work from home diary: Atmanirbhar is a huddle of one

Working from home is no good for passionate and spontaneous folks in the business of ideas, says the author