Campaign India Team
Apr 06, 2015

MMGB: Wilkinson Sword's 'Where foreplay meets swordplay'

Watch the spot conceptualised by JWT New York here.

'Where foreplay meets swordplay' aptly reflects the story that Wilkinson Sword is putting out here. A rather dangerous mode of play this, with quite a few close shaves.

But what better way to start the week than a spot like this?

Wish you a razor-sharp week ahead.

Credits:
Creative agency: JWT, New York, USA
Executive creative director: Sarah Barclay
Creative director: Billy Faraut
Copywriter: Ludo Marrocco
Chief creative officer: Adam Kerj
Head of production: Lisa Setten
Senior producer: George Roca
Director of music: Paul Greco
Music producer: Dan Burt
Account team: Ariel Stern, Erik Wagner, Amy Achenbaum, Kate Callaghan, Angela Gonzalez
Director: Lieven Van Baelen
Production company: Alldayeveryday
Editing house: Het Digitaal Geweld
Editor: Manu Van Hove
Music house: JSM
Media agency: MEC
 
(Credits courtesy: Adsoftheworld.com)
Source:
Campaign India

Related Articles

Just Published

21 hours ago

Women Leading Change 2024 shortlist revealed

See the women and companies shortlisted for the eighth annual awards. The winners will be announced at a live presentation on May14th at Marina Bay Sands.

21 hours ago

Amazon CEO Andy Jassy on using AI to win over ...

The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.

22 hours ago

Hideous Luxury unpacks the weight of "emotional ...

The film is equal parts visually-striking and bizarre, as it tackles the idea of carrying burdens both literally and metaphorically.

23 hours ago

Goafest 2024 and ABBY Awards to be held in Mumbai ...

The much-anticipated Goafest will now take place at the Westin Powai in Mumbai from May 29 to 31.