Campaign India Team
May 25, 2015

MMGB: Pizza Hut 'The Danger of Selfie Sticks PSA'

Watch the film conceptualised by Shareability here

Pizza Hut seeks to stem the tide of selfie sticks in a new PSA-style video by content creators Shareability.
 
A concerned woman in a museum of selfies frets that the phenomenon may lead to bigger and bigger group selfies.
 
Just past the one-minute mark, a Pizza Hut delivery man explains that the selfie stick leads to bigger parties which leads to bigger pizzas. Other than a logo at the end, this is the only branding for the Yum Food brand.
 
If you or anyone you know uses a selfie stick — just say no.
 
(This article first appeared on www.campaignlive.com)
Source:
Campaign India

Related Articles

Just Published

12 hours ago

When creator content goes mainstream

There's no denying that creators have completely changed the entertainment landscape, and now AI is only going to empower them further, suggests UM's William Wun.

12 hours ago

Best Places to Work Asia-Pacific 2024: Entries open

Celebrate APAC agencies and brands' outstanding achievements in improving workplace cultures.

14 hours ago

The changing face of political ad campaigns in India

From the era of booming TV ads to flooding social media in 2024, digital has completely reshaped the way in which political parties are approaching elections in India. Campaign speaks to industry experts to find out how and why.

15 hours ago

Beyond the box: The future of television in the OTT era

Renowned movie producer and television maverick Rabindra Narayan shares his insights on why over-the-top (OTT) platforms are poised to change the TV game now, and forever more.