Campaign India Team
May 25, 2015

MMGB: Pizza Hut 'The Danger of Selfie Sticks PSA'

Watch the film conceptualised by Shareability here

Pizza Hut seeks to stem the tide of selfie sticks in a new PSA-style video by content creators Shareability.
 
A concerned woman in a museum of selfies frets that the phenomenon may lead to bigger and bigger group selfies.
 
Just past the one-minute mark, a Pizza Hut delivery man explains that the selfie stick leads to bigger parties which leads to bigger pizzas. Other than a logo at the end, this is the only branding for the Yum Food brand.
 
If you or anyone you know uses a selfie stick — just say no.
 
(This article first appeared on www.campaignlive.com)
Source:
Campaign India

Related Articles

Just Published

7 hours ago

Publicis parts ways with employee following ...

Holding company parted ways with Tom Goodwin after he tweeted about pandemic.

7 hours ago

Manan Shah joins Chimp&z Inc to head client services

Moves from AdLift where he also headed client services

11 hours ago

Havas Q2 organic revenue dives 18%

Asia-Pacific records sharp declines, but healthcare is a bright spot.

11 hours ago

In reverse decision, Vivo set to leave as IPL lead ...

Amid a public outcry over Chinese-Indian tensions, reports say Vivo is now likely to quit as lead sponsor of the tournament.