Campaign India Team
May 25, 2015

MMGB: Pizza Hut 'The Danger of Selfie Sticks PSA'

Watch the film conceptualised by Shareability here

Pizza Hut seeks to stem the tide of selfie sticks in a new PSA-style video by content creators Shareability.
A concerned woman in a museum of selfies frets that the phenomenon may lead to bigger and bigger group selfies.
Just past the one-minute mark, a Pizza Hut delivery man explains that the selfie stick leads to bigger parties which leads to bigger pizzas. Other than a logo at the end, this is the only branding for the Yum Food brand.
If you or anyone you know uses a selfie stick — just say no.
(This article first appeared on
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